DIGITAL MARKETING provides the
finest Digital Marketing Training in Mumbai. We have industry experts as our
faculty for our Digital Marketing Training in Mumbai. Apart from Mumbai, we
also provide Digital Marketing courses in other major cities of India.Below,
you can browse through the topics we cover in the module of our Digital Marketing
Training in Mumbai. Also, you can discover what you can achieve after you
complete our Integrated Digital Marketing Training in Mumbai.
COURSE CONTENT OF DIGITAL
MARKETING TRAINING IN MUMBAI
INTERNET
MARKETING : EVOLUTION, BENEFITS AND POTENTIAL
What role is played by
Internet Marketing in the advertising world today How does it compare to other
forms of advertising The field as a career choiceCurrent player
COMPETITION
ANALYSIS
Studying competition
sites to understand best practices which can be used.
SEO
TOOLS AND TECH ISSUES
Webmaster Tools and
basic tech issues while doing SEO
BASICS
OF GOOGLE ADWORDS
Why is Adwords the most
widely used SEM program How to set up accounts, campaigns, ad groups and assign
budgets Pointers to work on your keywords, ads and landing pages
INTRODUCTION
TO ANALYTICS
Importance of the
website analytics function & various analytic tools.
OPTIMIZING
THE WEBSITE FOR SEARCH ENGINES
How to evaluate websites
for their SEO friendliness. Marketing strategy and keyword research Tactics in
On page and Off Page optimization
ANALYZING
GOOGLE ANALYTICS REPORTS
Analyzing and
interpreting essential website data How to Analyze and understand different
marketing campaigns Recommending Website optimization actionsCustom
INTEGRATED
CAMPAIGN THINKING AND PLANNING
Putting all the digital
marketing tactics together to solve a client problem
OPTIMIZING
THE ADWORDS ACCOUNT
Elements of Quality
Score and How they are linked with each other. How to allocated budgets between
Search and content. How do you track campaign performance and optimize the
campai
UNDERSTANDING
SEARCH ENGINES
How crawlersindex the
web-pages, and rank them.HTML and Tags
DIVE-IN
TO MAIN SMO TOOLST
Deep dive into
Facebook,Twitter, Linked In, YouTube and Pinterest
BASICS
OF PAID SEARCH
In which scenarios is
Paid Search used.Basics of Targeting : Searches, Keywords and Landing Pages.
How bidding happens
KEYWORD
RESEARCH AND CAMPAIGN STRUCTURE
How to do comprehensive
keyword research, Keyword match types and Making a tight campaign structure
SOCIAL
MEDIA OPTIMIZATION : HISTORY, BENEFITS AND POTENTIAL
Why is word-of-mouth and
PR more powerful than ‘advertising’ Understanding various social media
platforms like blogs, forums, community sites, social bookmarking & online
PR websites What kind of activities can be done on the above
MEASURING
SOCIAL MEDIA OPTIMIZATION & ONLINE REPUTATION MANAGEMENT
How to measure the
effectiveness of activity on social media Corporate blogging and Profiling
Online reputation management activities